I think we can all agree that Pixar knows how to make exceptional movies! They’ve had their failures yes, but overall they know how to tell a story. They took the ideas of toys coming to life and created a timeless classic that has spanned a generation. How do they do it? There are 22 Pixar Storytelling Rules, here’s the picture of them laid out from Pixar Story Artist Emma Coats.
I love how this is laid out and I can’t wait to teach these rules when school starts back in the fall. But for now I thought how fun would it be to apply these to creating content for social media! So, let’s start at the very beginning.
Rule #1: You admire a character for trying more than for their successes.
Now, how do you make this work for creating content? I’m glad you asked. The thing about creating content for our blogs or social media we try to make pictures and videos look filtered to perfection. We position things just right, angle ourselves for the best lighting, and non of that is bad per-say. BUT we have to be careful that we don’t only show the filtered version. We need to be authentic with our audience. We need to remember our purpose behind starting up our account. Was it just for the followers? I know that’s a big draw because it’s what helps with sponsorships but it can’t be the only reason.
We need to show our audience our most authentic selves. We need to show the unfiltered side because thats usually where we show off our niche the best.
How can you be more authentic with your audience?
- Tell your story
- Don’t always try to sell something
- Lose the filters!
- Let lose!
I hope you’ve enjoyed part 1 of this series and make sure to follow me on Instagram for my filtered and unfiltered life!